The Effect of Packaging Defect Types on Consumer Purchase Decisions of Wafer Roll Products by PT XYZ in Surabaya City
How to cite (AJARCDE) :
The packaging validation process at PT XYZ in Surabaya City faces obstacles due to packaging defects that cause problems in terms of time and cost efficiency. In addition, these packaging defects also have the potential to influence consumer purchasing decisions. This study aims to determine the influence of packaging defect types on consumer purchasing decisions for wafer roll products at PT XYZ in Surabaya City. This study was conducted using a survey method with a non-probability sampling technique involving 150 respondents. The types of packaging defects studied include cutterseal folding, cutterseal book folding, longseal folding, and longseal misalignment. Data were analyzed using the SPSS application program version 27.0 through multiple linear regression tests to determine the influence of packaging defect types on consumer purchasing decisions. The results showed that the types of packaging defects, namely cutterseal folding, longseal folding, and longseal misalignment, influenced purchasing decisions, while the cutterseal book folding defect type did not influence purchasing decisions. Overall, the coefficient of determination value showed a figure of 20%, indicating that packaging defect types only contributed 20% to consumer purchasing decisions, and the influence was classified as weak.
Contribution to Sustainable Development Goals (SDGs):
SDG 3: Good Health and Well-being
SDG 8: Decent Work and Economic Growth
SDG 9: Industry, Innovation, and Infrastructure
SDG 12: Responsible Consumption and Production
[1] P. Kotler dan G. Armstrong, Principles of Marketing, 17th ed. London, U.K.: Pearson Education, 2018.
[2] BPOM RI, Question & Answer Implementasi Pedoman CPOB 2018. Jakarta, Indonesia: BPOM RI, 2020.
[3] D. Darmawan, “Pengaruh kemasan dan harga terhadap keputusan pembelian produk sayuran hidroponik,” Jurnal Agrimas, vol. 1, no. 1, 2017.
[4] Z. A. Khan, H. Kamran, I. Ahmed, U. Safdar, Z. Asim, dan A. B. Alwie, “Consumers’ perceptions of quality, packaging, and purchase intentions: An analysis of the perfume market in Oman,” Sapienza: International Journal of Interdisciplinary Studies, vol. 6, no. 1, 2025.
[5] M. M. Sahelangi dan L. M. C. Wulandari, “Analisa pengendalian kualitas menggunakan metode six sigma pada kemasan produk X di PT GF,” JISO: Journal of Industrial and Systems Optimization, vol. 6, no. 1, pp. 1–8, 2023.
[6] H. L. Khairunnisa dan M. M. I. Sirajuddin, “Evaluasi pengemasan produk susu pasteurisasi di UMKM X di Kota XX,” Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA), vol. 3, no. 1, 2023.
[7] R. S. Suharsono dan R. P. Sari, “Pengaruh promosi media online terhadap keputusan pembelian produk hijab,” JAMIN: Jurnal Aplikasi Manajemen dan Inovasi Bisnis, vol. 1, no. 2, pp. 41–54, 2019.
[8] P. Silayoi dan M. Speece, “Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure,” British Food Journal, vol. 106, no. 8, pp. 607–628, 2004. https://doi.org/10.1108/00070700410553602
[9] R. A. B. Kusumo, A. Charina, dan Y. Sukayat, “Edukasi ramah lingkungan: Perspektif gender dalam agribisnis ekologis,” Jurnal Social Economic of Agriculture, vol. 6, no. 1, 2017.
[10] E. T. Sholikhah, S. Parsudi, dan E. Nurhadi, “Faktor-faktor yang mempengaruhi konsumen dalam keputusan pembelian Lyly Bakery Lamongan,” Jurnal Ilmiah Mahasiswa AGROINFO GALUH, vol. 9, no. 1, pp. 83–96, 2022.
[11] R. A. B. Kusumo, A. Charina, dan Y. Sukayat, “Edukasi ramah lingkungan: Perspektif gender dalam agribisnis ekologis,” Jurnal Social Economic of Agriculture, vol. 6, no. 1, 2017.
[12] Y. D. Kumba dan J. Wadu, “Analisis keputusan konsumen membeli ikan segar di Kota Waingapu Kabupaten Sumba Timur,” Mimbar Agribisnis, vol. 10, no. 1, 2024.
[13] V. K. R. A. U. Ndapanggau, E. U. K. Retang, dan E. C. Saragih, “Analisis keputusan konsumen membeli buah di Kota Waingapu Kabupaten Sumba Timur,” Jurnal Pertanian Agros, vol. 24, no. 2, 2022.
[14] Badan Pusat Statistik Kota Surabaya, Indikator Pasar Tenaga Kerja Kota Surabaya Agustus 2023. Surabaya, Indonesia: BPS Kota Surabaya, 2024.
[15] A. Triwijayati dan D. B. Pradipta, “Kelas sosial vs pendapatan: Eksplorasi faktor penentu pembelian consumer goods dan jasa,” Jurnal Ekonomi, vol. 23, no. 2, pp. 155–172, 2018.
[16] K. Hulantu, K. Napu, dan N. Rauf, “The influence of price and consumer income on product purchasing decisions at The Aning Sho, Milangodaa Village,” Jurnal Ilmu Manajemen dan Bisnis, vol. 12, no. 1, 2024.
[17] M. Wahyuni, Statistik Deskriptif untuk Penelitian dengan Data Manual dan SPSS Versi 25. 2020.
[18] R. Y. Nugroho, Wahidmurni, dan E. N. Wahyuni, “Pengaruh penggunaan aplikasi Kahoot! untuk meningkatkan retensi materi Al-Qur’an dan Hadits serta hasil belajar siswa di SMP Negeri 6 Singosari Malang,” FONDATIA, vol. 9, no. 3, pp. 598–619, 2025.
[19] B. S. Utomo et al., “Pengaruh kualitas pelayanan dan atribut produk terhadap keputusan pembelian Dunkin Donut (studi kasus pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pakuan Bogor),” 2021.
[20] M. Paendong dan M. V. Tielung, “Pengaruh kebutuhan dan gaya hidup terhadap keputusan pembelian ponsel Smartfren di galeri Smartfren cabang Manado,” Jurnal Berkala Ilmiah Efisiensi, vol. 16, no. 4, pp. 387–395, 2016.
[21] K. Rajendran dan J. Jayakrishnan, “Study the packaging elements influence purchase intention of the customers,” Think India Journal, vol. 22, spec. issue 18, pp. 1–7, 2019.
[22] R. Adeansyah dan Z. Arifin, “Pengaruh kemasan terhadap keputusan pembelian konsumen pada produk mie instan Indomie di Tembilahan,” Jurnal Mahasiswa Ekonomi Bisnis, vol. 2, no. 2, 2025.
[23] B. C. Hamdar, A. Khalil, M. Bissani, dan N. Kalaydjian, “Economic assessment of the impact of packaging design on consumption,” Economics, vol. 7, no. 1, 2018.
[24] R. Chenyang dan T. F. T. Anuar, “Packaging’s impact on consumer purchase intention: A comprehensive review,” International Journal of Interpreneurship and Management Practices, vol. 7, no. 24, 2024.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.